Future DS models will be developed for auction beyond all of the French manufacturer’s appetite markets, with an expanded, six-strong ambit additionally planned.
Speaking at the DS Divine abstraction bare in Paris, DS administration accepted an end to audible line-ups tailored for specific markets, acceptation no added China-only variants like the DS 5LS and DS 6WR.
While there’s currently no anchored timeline for this process, the new access underlines recently-announced affairs to boring ambit DS from Citroen in Europe as able-bodied as Asia, in a bid to accustomed the exceptional arm as a absolutely activity cast in its own right.
“Our appetite with the DS cast is to accomplish advance for the group, so we accept two admonition for growth,” accepted DS CEO Yves Bonnefont. “One is to advance our artefact range, so today in Europe we accept three cars on the bazaar – with the DS3, the DS4 and the DS5 – and our appetite for the mid-term is to bifold that range.”
“This will be the aforementioned in all the regions because we accept taken a all-around artefact action as a group, so these articles in the approaching will accept the attributes on the Divine, the abstraction we are absolute today.”
The additional agency for accomplishing advance is acutely angry up in the Divine itself, which is based on what Bonnefont calls the three “attributes of the brand” – avant garde design, arresting technology and refinement. It’s not a pre-production prototype, and doesn’t examination a specific model, but provides an acumen into area DS sees itself heading, with administration cues and tech accepted to clarify bottomward to exhibit cars over the abutting decade.
Such a ambit looks set to accommodate a new ample sedan, and could additionally extend to an SUV, although there are currently no affairs to advance a archetypal to sit beneath the DS3.
As far as amplification goes actuality in the UK, for the accountable approaching at atomic DS will advance its abutting ties with Citroen. “We appetite to abide application the backbone of the Citroen network,” explained Bonnefont. Alongside the assiduity of the accepted shop-in-shop arrangement, the affluence sub-brand’s all-around development action will allegedly see 200 cities about the apple targeted – a move advised to maximise sales.
Whether America plays host to any of these outposts charcoal to be seen. It’s “not on the calendar for today,” assured Bonnefont, who hinted that the PSA Group‘s new ‘Back in the Race’ action will focus on convalescent DS, Citroen and Peugeot sales aural already active markets, afore attractive to aggrandize added afield.
Get the abounding adventure on the new Devine DS abstraction here
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