© Motor1.com Copyright Opel cast identity
Since its accretion by PSA, Opel has been actively aggravating to change its image. Having admission to new technologies and platforms ahead not accessible beneath the buying of General Motors, the German cast is assertive to embrace electrification and allure new and adolescent clients. Now, Opel is demography the abutting footfall by presenting its adapted cast identity.
The new “more cautiously drawn” logo of the marque is absolute agnate to the antecedent adaptation but added carefully signals “the brand’s avant-garde strength.” It actualization slimmer curve and is accompanied by a new ablaze chicken aggregation blush and new Opel Abutting argument font. The three actualize an “even added avant-garde and courageous” actualization of the brand.
“We are confident, young-minded and inclusive. In this new era Opel is demography afflatus from progressive, ‘cold to cool’ Avant-garde German ability and re-emerges bold, authentic and contemporary. This is the announcement of our new cast character and actually represents our agitative new artefact line-up,” Xavier Duchemin, administrator of sales and business at Opel, explains.
More importantly, however, Opel has already presented its new architecture language. The GT X Experimental brought the new minimalist access followed by the new Mokka and the facelifted Crossland. The next-generation Astra with a accounted amalgam OPC adaptation will be the abutting to chase with a absolutely overhauled attending and new PSA-sourced technologies.
The aggregate of the new Blitz logo, new color, and new architecture accent actualize the new “unmistakable identity” of the cast for the new electrified era in the automotive industry. The new actualization will be acclimated in all areas of the business – from absolute articles to business and sales activities.
2022 New Opel Insignia – 2022 New Opel Insignia
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